| Business Objective | Identify Campaign Business Objective | Ensure customer interactions align with business objectives |
| SEO | Follow SEO best practices | Use SEO to maximize traffic to website |
| Social Media Marketing | Draft social media copy and draft approvals | Ensure social media ads increase traffic to website |
| Email Marketing | Execute and monitor email campaigns | Ensure email ads generate desired results on websites |
| Marketing analytics | Analyze data from marketing campaigns | Analyze data from websites or mobile apps |
| Content design and copywriting | Assign content development and track progress | Edit content on websites |
| Loyalty programs | Monitor activity of returning customers | Execute and monitor loyalty programs |